Local Market Monopoly

Are you expecting too much from your business logo?

While having an attractive, brand-building logo is essential to your overall marketing strategy, the truth is your logo isn't as powerful or influential as you may think.

In this episode, Clarence covers the mistakes far too many business owners make when they allow their logos to take up too much space on their websites. He explains how the logo only works when it has compelling, optimized headlines and content to support it.

Listen now to learn how focusing on content creation may be one of the most important things you do for your business website this year.

For small business owners, a great PR campaign can help you achieve your marketing objectives at a fraction of the cost of paid advertising. Yet, many small businesses are confused about what PR is and why they need it.

In this week's episode, you'll learn what you need to know about PR for small businesses, including how to define the messaging for your company, the two types of press releases to use and exactly when to use them, and more! Whether you're working with a firm or handling your PR on your own you'll discover how to improve your reputation with your existing and potential customers while increasing leads, sales, and profits. Listen now!

You probably already know that first impressions are key when it comes to growing your business. But beyond the first impression, you also need to stay top-of-mind with new contacts, especially as you’re first building your relationship with them.

So how do you make a strong first impression and stay top-of-mind in the crucial days after a contact first signs up for your email list? 

Listen now to discover how to get subscribers hooked on you and what you stand for. 

Have you ever found yourself wondering why those products and company photos you keep posting don't seem to be attracting enough interactions or why that infographic only netted you 3 likes on social media?

If you haven't yet discovered the potential of live streaming on social media – now is a perfect time to get in on the action and include it in your marketing strategy.

In this week's episode, I'll share practical tips to help your live streams be successful and valuable to your audience. Listen now!

Is your small business doing all it can to protect you, your team, and your customers from infectious disease?

In this episode, we will explore tips for keeping your small business clean and safe. You may be surprised to learn how often most people wash their hands before leaving a restroom or what the dirtiest part of a restroom truly is. Neither answer is what you think. We'll cover the difference between deep cleaning, disinfecting, and sanitizing and when you need to do each.

Whether you are a highly trafficked business or a small office and want to learn how to avoid having to shut down for a week, due to a COVID outbreak, this episode is for you. Listen now!

It's no secret that it takes time and effort to grow a business. And if you want to generate leads online, then your business needs a lead magnet.

But here's the thing no one is telling you. Lead magnets aren't enough anymore.

In this week's episode, I'll share a powerful strategy that can exponentially grow your sales, leads, and traffic. Listen now!

Chances are, you and your marketing team have had your world turned upside-down due to Covid-19. But although you may have had to adjust to remote work, there are some ways to make your “new normal” more productive and efficient.

In this episode, we will talk about the everyday challenges those with remote marketing jobs run into and the best practices that lead to successful and rewarding results. Listen here to find out practical ways to help you get through this transition with confidence and optimism.

Before doing business with a new company, do you check who they are?

Do you care what they stand for?

Of course, your whole website can exude how nice you are. But your “About page” is a prime location for showing you're a good egg, and thereby increasing sales.

In this episode, we'll discuss the most common mistakes that slaughter your likeability and may chase away customers. You'll also learn practical ways to optimize a stunningly helpful, user-friendly About Page that helps boost conversion. Listen to this episode now!

Sometimes you find yourself with a great product that just isn't selling. And when that happens, you have to wonder: “Why aren't people buying?” You KNOW it's a great product (or service). Your marketing is on-point, and you have a proven sales funnel. So what's the problem here? Well, sometimes when a product isn't selling, the problem isn't with the product… but with the OFFER.

In this episode, you’ll learn how to craft a compelling offer that can’t be refused. Listen now!

Does your small business get into the Black Friday ring? Or do you feel like it’s not worth the effort?

In this episode, we will discuss three ways to position your business for profits on Black Friday and throughout the holiday shopping season. Even if you don't offer the deep discounts and deals that fill up your parking lot with shoppers at 4 a.m., you can take these steps to encourage customer engagement and increase sales.

Listen now to discover what you can start doing today to reap the rewards on Black Friday.