No business owner wants to leave money on the table, but if you aren’t optimizing your Google My Business listing, that’s exactly what you are doing! In this episode, Clarence discusses the importance of claiming and optimizing your GMB to boost organic traffic—both...
After a year like 2020, we could all use some predictability in our businesses! In this episode, I’ll break down the details of implementing Ryan Deiss’s Predictable Selling System (with a small tweak I made for local businesses), it's a foolproof marketing strategy...
Are you expecting too much from your business logo? While having an attractive, brand-building logo is essential to your overall marketing strategy, the truth is your logo isn't as powerful or influential as you may think. In this episode, Clarence covers the mistakes...
For small business owners, a great PR campaign can help you achieve your marketing objectives at a fraction of the cost of paid advertising. Yet, many small businesses are confused about what PR is and why they need it. In this week's episode, you'll learn what you...
You probably already know that first impressions are key when it comes to growing your business. But beyond the first impression, you also need to stay top-of-mind with new contacts, especially as you’re first building your relationship with them. So how do you make a...