The Episodes That Fix What’s Costing You Customers
Look at your last 20 jobs. I will bet most of them came from inside five miles of your front door. That circle is your zone.
Owning it means this. When someone in that circle needs what you do, they think of you first. They find you first. They call you first. Then you call them back before they call anyone else.
There are nine steps to get there. The order matters. Each step makes the next one work. Ads are step five, not step one.
Every episode of the show sits on one of these steps. Below is one episode per step. Pick the step that hurts most and start there.
Step 1: Claim Your Zone
Draw the circle. Decide who you serve and where. Everything else aims at that circle.
Step 2: Know Your Score
Count what is really going on now. Calls, leads, jobs, reviews. You cannot fix what you do not count.
Get your score now. Nine steps, one score each, and the one step to work on first.
Step 3: Get Trusted
Reviews, photos, proof. Before you spend a dime on ads.
The Connection Between Customer Reviews and Revenue Growth. 31 minutes.
Step 4: Get Found
Your Google Business Profile, your website, the map. This is where your zone sees you first.
How to Measure Success with Google Business Profile Insights. 17 minutes.
Step 5: Get Reached
Ads and offers, aimed at your circle and nobody else, at the moment they are ready to buy.
The New Rules of Local Advertising with Jenna Harkreader. 46 minutes.
Step 6: Follow Up Every Time
Every lead gets a call back. No exceptions. Set it up once so it happens without you.
Start Automating Your Marketing Today in Just 3 Easy Steps. 20 minutes.
Step 7: Get Repeat Sales
The customer you have costs less than the one you do not. Sell them the next thing.
How to Turn One Job Into Eight with Tim Calise. 54 minutes.
Step 8: Get Referred
Make it easy for happy customers to send their friends.
The Fastest and Least Expensive Way to Double Your Sales. 25 minutes.
Step 9: Own Your Zone
Put it all on a schedule so it runs without you.
The Comeback Episode. 15 minutes.
Not sure which step?
Take the scorecard. You get a score for every step and the one step to work on first.
New episodes every Tuesday
Have a question for the show? Leave me a voice message and I may answer it on air.