by | Sep 29, 2021

Local Market Monopoly Episode 49

How to Manage Your Online Reputation

Disclaimer: The transcription below is provided for your convenience. Please excuse any mistakes that the automated service made in translation.

Clarence Fisher: Welcome back to Local Market Monopoly. I am Clarence Fisher, your host. And today, we're going to talk about your reputation. Monitoring your reputation is something that I think a lot of people do now just instinctively years ago. It was very, very hard to get people to understand that they needed to kind of control or at least have some say in what is being said about themselves as the business owner and their company online. But now, everybody's worried about it. It's probably has a lot to do with social media, but there are other areas that you need to look out for and I'm going to share them with you here. Just a second. Also, a few steps on how to make sure you get the most bang for your reputation buck.

Clarence Fisher: All right. Here we go. We're talking about reputation marketing, and I mean, there are many elements to keep up with marketing. So a lot of times it's really easy for things to kind of fall by the wayside. But one thing you definitely want to keep very high on your list of things to do and things to monitor with your marketing is your reputation. What are people saying about you and your business online? And you want to enter that conversation? Of course, you can't control people, but you can definitely influence what's being said about you and your company online. If you haven't done this, this is what I want you to do. As soon as you finish listening to my boulder buttery soul tree, you know I'm capping here because I can't even get it out. My buttery smooth voice today. As soon as you get done listening to this podcast, Google your company, that's where you're going to start. Google your company.

Clarence Fisher: And it'll give you a good kind of an indication of what's happening and look for the negatives, but also look for the positives. Anything that's negative, jot it down. And if you have one website that is kind of niche-specific for your type of industry, and you're just getting pummeled, that's where you're going to start. So, do a search for you then do a search for your business, do a search for the most important people at your company, and just kind of look and say, Hey, you know, Hey, we look really good here, or, oh my goodness. I didn't even know that person that hadn't worked here for 12 years. And I didn't know this was out here or dad gummy when we divorced. We had a silence clause, and she's putting all my business out there.

Clarence Fisher: I don't know what it is, but write it down and so that you can go and fix it. Then number two, make sure you claim all of your listings. Okay. Start with Google my business, man, Google my business is coming so far. You can even, people can message you through Google my business now, which I would advise you to turn on because you can catch already with clients. We've been able to catch, what might have turned into horrible reviews because the person was able to hit message and actually message what they felt was going to be the home office about all of this stuff that went on. It came into our system. And our client was able to see it on the app and say, Hey, we were able to forward it to the client, which it all goes through the app, but we were able to forward it to the client.

Clarence Fisher: And they said, Hey, this is the situation. So they were able to save that. And it did not turn into a horrible review. That's just out there. So definitely claim your Google my business, but also Yelp. If, if Yelp is very important to you and your industry, I don't like playing the game, but if I Google like my major keyword and then Yelp shows up, then we're going to play the Yelp game. But Pinterest, I would even go so far as to say TikTok uh, any anywhere else. I mean, even if you're not a TikToker, if you can claim your business name, claim it on all social media that you can. And also if your name is available, like your name.com purchase that bad boy right now or bad girl, it doesn't matter to me, purchase it though.

Clarence Fisher: If you're dope, if your actual name is available and the names of your significant other and your children and your siblings, I own the domain name for all of my brothers and sisters. I think I do well. At least my brothers. I do. Oh, they're going to be like, uh, you do? Alrighty. Uh, next step in chords and respond to reviews. Now, not only should you encourage the reviews, but respond to the reviews, both bad and good. A lot of people will respond to the bad ones, but they don't know to respond to the good ones, respond to every single review. What this does is the people that are not yet your customer, client, or patient will look at that and say, Hey, they're super responsive. Uh, and definitely when you're responding to bad reviews, do not play the blame game.

Clarence Fisher: Just say, I'm sorry. No matter if you did it or not say, I'm sorry, your experience was not what you, what, what, uh, we've you thought it would be? I'll tell you what, if you want to email help@TulsaIM I've got some response templates that will send to you. OK. I've got without emotion. And then because you don't want to get into this argument right there online, you will never win. Even if you are in the right, you will not win because people who are wanting to do business with you will be like, oh my goodness, if something goes wrong, I'm going to have to go through this next. So just don't do it. And then put out out content, you can release a press release every single month on something in your business.

Clarence Fisher: And you can also, like, we always talk about the frequently asked questions, should ask questions, type videos, or you can create a podcast, whatever, whatever you do to put a blog, to put out good information about you. You want to put out more good info from every now and then somebody is going to get mad. Okay. Uh, we can't stop that, especially in today's climate. Right? But what you can do is overwhelm that with good information about yourself and you control that. All right? So those are some quick, well, it may not be quick, but there are simple things that you can do to control your online reputation. Start by Googling your company, claim all of your listings, and even on social media accounts. But then, also if your name.com is available, grab that, grab that for any major person in the company. And just on the side. No, seriously. I would grab that for my kids. Grabbed their, their name.com because who knows, um, what's gonna happen or whatever you want to be able to control what people see and say about them online in encourage reviews, respond to all of them and position yourself as an expert.

Clarence Fisher: If you need help with any of this, definitely, you know, we can help, but, um, but you know, you, you can get busy. So until next time go out and market like, heck until you own the block.

Host

Clarence Fisher

Resources

Website: www.TulsaIM.com

LinkedIn: ClarenceFisher.com/LinkedIn

About This Episode

Are people talking about you on a platform seen by tens of millions? Yes! Better hope they're saying nice things.

Your reputation is everything — especially online.

With so much of people's online time spent on social media, managing your online reputation, whether you're an individual or a business, is more important than ever.

In this week’s episode, we’ll discuss how to build a good online reputation, what you can do if someone is writing an unflattering review about you or your company, and how to get ahead by improving your brand. Listen to this episode now!

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