Local Market Monopoly

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Tyson Reuer: I mean, I think for any service, having great Google reviews, incredibly important that the aspect of social proof it's probably because we're always asking people, Hey, how'd you hear about it without a doubt. The number one thing we hear from people is, Hey, I saw you had great reviews. And especially when you just have a very large amount of really positive reviews, it just makes it so much easier for people to decide to do business with you.

Clarence Fisher: Hey, it's Clarence Fisher. Welcome back to Local Market Monopoly. This week, we're going to dive into Google My business specifically. How did he get more Google reviews? And even more specifically, five star Google reviews. Our guest today, Tyson Reuer has a service business. If you have a service business specifically, that's the word of the day specifically. This is for you Tyson. And it started had a brand new company and decided after, I guess, I don't know. I think it was about a year or so. They had 35 Google reviews. It was really just started I think 35 Google reviews. And he and his partner sat down and said, Hey, we need to, we've noticed that the Google reviews are a good thing. So we need to get more of these. So they set a goal to have, I think, 70 or something like that. He will tell you, but they ended up with over 100 Google reviews, not too long after they made that decision. So I invited him over to share with you and share it with me. How did you do it?

: You're listening to local market monopoly with Clarence Fisher, uncovering the tools tactics, and strategies. The most successful small businesses use in their local market and own the block.

Clarence & Tyson: Hey, Hey, welcome to another edition Tyson. Are you there? I am here and glad to be here. One of these times, I'm going to come back from the intro and I'm going to say, are you there? And it's, nothing's going to happen. I know radio silence. I'm just gonna disappear. Absolutely. So I am glad that you are there, man. It's good to talk with you. How long has it been since we spoke? I don't know. The last time we, I feel like it's maybe been probably a year or two ago. We've ran into each other in various studying two different times. We were our networking organization for a little while. That was several years ago. A couple of years. Yeah, absolutely. You know, what would always amaze me is I would be somewhere meeting someone for some reason. And then I'm sitting there for about 30 minutes having a meeting and then I look up and you're sitting there, like, it's just like, have you been there the whole everywhere? That's cool, man. So Tyson Reuer

Tyson Reuer: Yeah. Okay. So my last name is confusing to a lot of people. It is actually spelled R E U E R. Most of my life. May have said that actually Ryer, which confuses people as well. Cause it doesn't really make sense with the spelling recently, as in like the last year, I decided if it's German, it should be pronounced Royer. I'm going to start saying it the way it was designed to be pronounced. This whole writer thing is crazy. So I've started saying, Royer. So it really depends on when you met me and how I introduce myself, how you think, how to pronounce my last name. And I may even revert back into saying my own last name differently, but it's a palindrome. You can spell the same backward and forwards. So that's fun. Yeah. It's a whole deal.

Clarence Fisher: So this is crazy. So I could run into someone who knew you two years ago and I could say Royer, and they're like, no, I don't know that guy.

Tyson Reuer: Yeah. It could be a real opportunity for me. I could possibly try to kind of developing two identities here, Tyson Reuer. It could be like a completely different guy, enticing Reuer, running around.

Clarence Fisher: You're married with kids. So you can't have like the most, cause that's an episode

Tyson Reuer: As of today, it's Reuer. So if it changes, I'll let you know.

Clarence Fisher: All right. Great. Thank you. So Tyson Reuer, tell us, tell us a bit about you and what you do for your customers.

Tyson Reuer: Yeah. So I am a partner in a dryer vent, cleaning business called Twist and Turn Dryer Vent Cleaning. For a lot of people, they have never heard of such a thing as a dry cleaning business. We're probably one of the few companies in town that truly specialize in that service, but most other companies that do dry and cleaning kind of do it as an exhilarating thing. Your handyman, your chimney sweeps, your air duct cleaning guys. Most of them do drying cleaning as well, but it's kind of a side thing we really major and a minor. We really focus and specialize in dry cleaning or anything to do with dryer. And so we'd dry up repair install. We clean out the dryers themselves as well. We do that and that's been really good for us to be really specialized, kind of it's a niche, but it's something that really a lot of people need and it's grown really well.

Tyson Reuer: It started in 2015 kind of essentially it began as a side business I partnered up in 2017 and we've been full time since the beginning of 2019 and growing. It's been really, it's been a fun ride, but we're just out trying to help people prevent fires and help their dryers work better. So they're not waiting on clothes to dry forever and it helps people and it helps people live more safely as well because a lot of people I know drier related fires were actually the second leading cause of house fires in the US so having that dryer in clean really helps prevent and minimize your risk of that a lot. And that's what, that's what we're all about.

Clarence Fisher: I had absolutely no idea.

Tyson Reuer: We hear that quite a bit from our customers and from other people.

Clarence Fisher: That's awesome because like you say, they say there are riches in niches. So to be able to take something that targeted and blow it up, it's just crazy.

Clarence Fisher: You told me that you were doing this kind of part-time with your previous business?

Tyson Reuer: Yeah, well actually, so I did not find the company, it was actually started by my business partner, Jeremiah Harris. He started in 2015 and for a while, Jeremiah was actually working with me in another business that I had, I had a painting business and he was cleaning dryer vents in the evening after he was done working with me and the painting business. And then for a while, we kind of partnered up in both and then both companies. And then in 2019, we went full. All in, basically on the dry vent cleaning business. And I shut down the painting business at the time. Now that sounds a little nerve-wracking. Uh, you know, we were really wondering, Hey, can this really not only survive but thrive as just the driving thing, doesn't it, uh, are we going to make enough for our families and everything else? And it was a great decision and it can be kind of tough, and another business that you've started, I think, as a struggle for any type of founder, but that was although the kind of difficult experience for me, that was a really good experience too. And I think, I feel like I learned a lot about the value of really focusing and kind of doubling down on what you feel you can do really well. And we definitely saw some good fruit from that. So that was good.

Clarence Fisher: Well, Tyson, there was a guy that you may have heard of that tried to get his restaurant going and people turned them down because they thought all they want to sell is chicken. That's it?

Tyson Reuer: I feel like I've been to that place before. I want to go there. I always want to go there on Sunday though.

Clarence Fisher: It turned out pretty good. So, okay. So you, you joined this business guys are like, Hey, there's this thing is gaining traction. At what point do you decide that Google plays a big part in how things are going to go for you?

Tyson Reuer: Yeah, I mean, so kind of early, kind of at the beginning of 2019, we really decided that we wanted to grow more, more Google reviews. I mean, you're the marketing guru. You probably know all the search engine stats of how which ones are the most used, but obviously, if it's not, the biggest is definitely one of the biggest. And I know a lot of people look at Google reviews and at the beginning of 2019, we had about probably 34. So kind of from our first year of business in terms of five-star reviews. And we really, we set a goal that we wanted to get a hundred, five star Google reviews before the end of the year. And we put some things in place to help, help them be more consistent in asking. And by the end of the year, we'd grown to almost 125 stars Google reviews.

Tyson Reuer: So that's about 350% gross, which was pretty wild, but it's been, I mean, I think for any service business, having great Google reviews, it's incredibly important that the aspects of social proof, I mean, it's probably because we're always asking people, Hey, how'd you hear about us without a doubt. The number one thing we hear from people is, Hey, hello, looking online. I found you guys, I saw you had great reviews. And especially when you just have a very large amount of really positive reviews, it just makes it so much easier for people to decide to do business with you. It's been huge for us. I think it's huge for any service business to be building that social proof online and Google reviews are I think a very important place to do that.

Clarence Fisher: I totally agree, man. I forget what the actual stat is, but you know, the majority of people that visit a Google my business page, then they either click to call or go visit that same business within 24 hours. It is, it is insane.

Tyson Reuer: Yeah. And I've heard somewhere and I don't know, maybe you know, like I remember, but it was something that was kind of studied on. And basically that people value like a good review online, about as much as they do a personal referral from a friend, which is kind of wild. When you think about it, just how valuable getting those good reviews really are because every service business knows that referrals are the blood of their business. That keeps things going. But so often I think we, if we're not asking for them and we're not getting enough of those online reviews, then we're really missing out. It's as good as the referral. In my opinion, it's not perhaps better because so many more people see it.

Clarence Fisher: Oh, absolutely. I mean this, the studies are 90% of people trust referrals from people that they know, okay. 82% trust referrals, the word of people, they have no idea who they are which is,

Tyson Reuer: I knew you would have the actual numbers for me. It's very close. Then it's almost as valuable.

Clarence Fisher: Here's the thing that you said that makes it probably more valuable, just like you said is because everybody is looking at those reviews. The average person looks at seven reviews before they make a decision and they want to see, they want to see recent reviews. You know, if you have reviews that are

Tyson Reuer: Yes,

Clarence Fisher: 6 months old? People are like, that's probably not even the same people who work here.

Tyson Reuer: Right. And that's why I think it's important to ask for reviews of a very consistent part of your whole process that your customer goes through with you. Because even if you have a ton of great reviews, I think what you just said, the whole recent aspect is hugely important. I know that if I am looking at a restaurant and the last good review was two years ago, I'm not going to make that my date night restaurant with my wife, because it's just far too risky. No one has been there to tell me if this place is any good anymore in two years. And that place may be great. You know, obviously the internet doesn't do a very good job of showing us all reality, but at the same time. And that's why I think it's important to, I mean, a lot of people are doing really great work. If you don't ask your customers for review and start to build that, it's kind of overwhelming proof of the fact that you do good work. Then a lot of people are going to miss out on the service you provide and you probably provide a great service that people really need. So I think it's important.

Clarence Fisher: Agreed, agreed. Another thing that we found, and I'm not sure whether you do this or not, but probably so is a lot of times we will ask clients to number one, not only respond to the bad reviews but to respond to the good review.

Tyson Reuer: Yes.

Clarence Fisher: Going, is that that's been important to you as well?

Tyson Reuer: Yes. We make a point of that. We think every person that leaves us a good review, thankfully we haven't had to respond to too many bad ones, but we do. We respond to every review because I mean, seriously, it's not that hard to do you Google, Google my business app on your phone and notify you. It only takes a second to write a message and thank that person, but it's a small thing, but those little things are really, I think what makes the difference. And people notice the little things. If I can share a little anecdotal story, I was recently with celebrating 10 years of marriage with my wife. And we went out to mahogany steakhouse and I was in the bathroom there and I noticed their like their towels in the bathroom. They're like a napkin. There were like, they were so nice.

Tyson Reuer: Like I wanted to take them home. I don't know. Maybe it's cause I grew up a poor kid and I'm just like amazed or easily fascinated by these things. But you know, it has their, their name on it. It was a very like high quality like a towel. And I'm here like admiring the towels in the bathroom, which is like a really little thing. But it speaks to the fact that they've thought about so many details and the experience that their customer has. And I think responding, thanking someone for that review, that's a really little thing, but it shows your company at paying attention to the details and it speaks a lot about the type of business you are. So it's super important.

Clarence Fisher: Ooh, that was deep. That was good. That was good, man. Also, I think they just have to be careful about how it definitely how they answer the bad reviews. I've seen so many times where fires get started. I'll tell ya. I'll tell you what we don't want to do is to pull out all the facts and, and have three and a half pages of no. What you're saying is not true for my customer.

Tyson Reuer: It's not a court of law. I'm stuck trying to make a complete the sentence yourself. Yeah.

Clarence Fisher: It's hard to do. But the best thing I think for us to do is to be objective, to seek, to calm things down and just take responsibility. Cause what's not happening. And you, you spoke to this, what is happening? You spoke to this in the very beginning, the way that you answer people is being seen by people who are not doing business with you yet.

Tyson Reuer: Yeah, yeah, yeah, absolutely.

Clarence Fisher: So if I'm scrolling and I see okay if I have an issue and I bring it up, wow. This business owner, if this guy's going to jump down my throat.

Tyson Reuer: Yeah, yeah, absolutely.

Clarence Fisher: You talk about the system and I love that, that you're talking about the system. What did you do? I mean what when you sat back and you said, Hey, we want to get more reviews. We have a goal, which was pretty cool. Did you share that goal with everyone?

Tyson Reuer: Yeah. I mean, that was something we're a fairly small company. So it doesn't take a whole lot of time to proliferate a goal throughout the whole organization. But that's something that me, and my business partner decided that we really wanted to focus on and we did kind of systemize it. And I think there are a couple of things that are important on like why we saw results. We did that. I think people can use it in any business. And the first thing is I think, I think in the times we live in that, the reality is, is that you know, a lot of people think, well, if I do good work, I'll get referrals. Or if I do good work, I'll get reviews. And the truth is in the times we live in, I do not think that doing good work is enough anymore. I think the level of quality that people expect on everything is so much higher than I feel it has been in the past.

Tyson Reuer: And it is much easier in many ways to be, to present better quality things to people than it has been. So I don't think just doing what is expected is enough. You have to exceed expectations and you have to surprise and delight your customers. And you need to build that into what you do every day. You know, like with us, something that we do that almost nobody else in town that does dryer and clean does, and we offer full-service dryer and cleaning where we literally clean the dryer itself as well. Like we clean the lint trap of the dryer. We clean the connection hose. We take the back panel of it off, clean inside the cabinet. I mean, we get everything. And most of the time people don't even really realize, even if they booked it, they often don't realize that we're going to go that in-depth with what we're offering.

Tyson Reuer: And I think that's a real opportunity for us because it's a standard part of what we're doing and that appointment, but it's exceeding what they expected and that's a huge opportunity. So anything you can find like that to build in like, Hey, we're going to do consistently beyond what people are expecting when you get the element of surprise and delight from people, that's what's going to trigger them to leave a good review because people don't leave good reviews just because it was what they thought it was going to be. They leave a good review for it, it was more than what they thought it was going to be. And then the second big part is, I mean, you have to ask for it, this is captain obvious hat, but I mean, that was the biggest change we made is we started asking, we were always doing great work.

Tyson Reuer: We were always surprised and delighted people, but we started asking more consistently. For us, I mean, just to get real practical with it in terms of how we systemize it. We use an app for a company that we built that handles our reports and emails, receipts, and all of that, basically, everything we do, customer database wise, and field work-wise. And so right after you clicked the email, the receipt to a customer, I've created a popup that comes up and it's got two buttons. One is I'm done with this appointment. The other button is to schedule a Google review. And so you click that button and it triggers a workflow to schedule an email, to go to that customer, to them for review, I've put a link inside that email that when they click it literally takes them right to leave a review on our, our Google local page and just made it really easy.

Tyson Reuer: And I think that's, what's really important to ask for it every time, but you need to make it easy for yourself to ask because if it's not easy, you're not going to be consistent with it. I mean, as much as you can, it was a little bit easier for us because we are using, we were able to just integrate it in with our system. Not everyone is going to be able to do that, but as much as you can, you want to find a way to make it push a button easy in some way because if you don't make it easy, it's really hard to be consistent with it. And I think that's a mistake we make a lot of times as business owners is we think everything's about our effort and energy. And the reality is sometimes we were going to get better results if we literally make it easier on ourselves, take a little bit of time to make the way you ask for a review. So simple and so easy that you're more likely to do it every time. Cause the more friction that's in there, the less likely you are to do it.

Clarence Fisher: You created this. That's something that you actually designed and coded yourself.

Tyson Reuer: Yeah, yeah, yeah. We built that ourselves.

Clarence Fisher: Wow. That is great. I think the ease, the friction points, it needs to be removed for both of you, the business owner, and the customer.

Tyson Reuer: Yes. Yes. And that's, I mean our email that asks of people for review, it's super simple. It's a bit of text. It has a link right there that takes them right. When they click on that, it takes them right to our Google page. Even you can get a little, you have to get a little bit trickier with the links, but you can make it so that it's not even as takes them to your Google local page, but it actually takes them through the steps of where they're actually leaving the reviews. So when they click on that link, the very next thing they're going to experience is typing out my review. So that makes it easy for them because you want to, as much as you can and you want to give a megaphone to the people who are going to say good things about your business, and they're not going to, if you don't give them a megaphone, they can love you. But that message is not going to get out to other people. So you have to put a tool in their hand and make it easy for them. And you have to make it easy for yourself to consistently put that tool in their hands so that they will leave your review

Clarence Fisher: Tyson. There are some tools out there that do something like that. Did it had, did you look at any of those tools?

Tyson Reuer: Yeah. I mean, yeah. I've listened to some of those and you know, like everyone's situation is going to be different too. I think however, it works, whether it's whether if using a service that makes it easier or a tool that makes it easier for you to leave a review or ask for a review like that, or even, I mean, even just something as simple as having this template email that it makes it easy for you to spend that. I mean, if that would be like the most basic thing that you could possibly do, but even that would help. I think, I just think sometimes if it's in any way difficult or just like humans, we're unlikely to do it. We like things that are easy. So, find a way somehow to make it consistent and make it easy to ask and easy for your customers to talk about.

Clarence Fisher: So true, man. It's awesome. And uh, I liked that you said, Hey, you can just start within the email that's a template. I think the main thing that you're saying is it has to be part of the system. It has to happen every single time.

Tyson Reuer: Yeah. And you know, I mean every once in a while, I mean, I think the reality of business was there. There are some times where you're maybe not wanting to send this personal link, this all about your business. Maybe you just feel that that interaction didn't go very well or you just feel they're the type of person that is not going to speak favorably and no matter how good of a job you do and you know, that's why for us, I mean, we, it is a manual trigger we can choose to not hit that button. And sometimes we do, but the main thing is to make it, make it easy to do so

Clarence Fisher: That makes sense. That makes sense. I think if we're if we're honest with ourselves, that is absolutely the case. I mean, there are some times in business where you're just like, I would really just like to get this transaction done.

Tyson Reuer: Yeah. Yeah. And you know, I mean, I know you, I know you spoke a little bit about responding to those bad reviews, but I'll just speak on that for a little bit of a sense that I think it's important for us as business owners or entrepreneurs to remember that, you know, a bad review is not a bad review on us at the first, it is not a measure of worth or value or anything like that. I think when you really care about your business and you're really invested, it does get very personal when you get one of those. And I, I mean, I know for me anyway, that that's been a struggle the few times that that has happened to be like, Hey, this is not a big thing on my character. This was just a bad situation and a complete mismatch with people. And when you work with people, sometimes that's going to happen. And I think that's important to keep perspective too.

Clarence Fisher: That's good. That's good. Because I was going to ask you, there is I think value and actually getting, we call it feedback. Right? So, so getting feedback that is less than favorable, how do you, how do you gauge that? So, okay. This may be a person that you don't necessarily to send that, let me tell you where this is coming up. I run into businesses all the time who have 3,943, five-star reviews. Okay. Now, what are the chances of having 3,900 and whatever five-star reviews in everyday business, do you think that looks natural or do,

Tyson Reuer: I mean, I suppose, I suppose for stumbles this week is technically possible, but I think the knee jerk reaction is to think that that's not exactly real to think that somehow that was bought or that was just the result of a service that they're using that is really mining reviews and suppressing bad ones. But at the same time, I mean, obviously, it's, I think the type of business you are matters a lot, because I think about this business compared to like the business I had before, like with the painting business, I know I only needed like 50 to 75 customers, new customers, maybe a year, like to do well because typically you're dealing with one or two clients projects a week. Right. So you don't really need that many customers. I mean, we, we resist business. Like we're, we're going out that eight or 10 people every single day.

Tyson Reuer: So it's just way more people. So that's good in terms of the number of reviews if we get way more chances to ask. So I feel like if you're, if you're a business where you see less customers in a year than let's say a business like ours, or like a lawn care business, or like a restaurant where there's just so much traffic, then I feel like you actually have to work even harder. And you need to almost think through your service. Like a lot of like many experiences, like what's the experience of getting an estimate? What's the experience of the first days of the crew shows up to do a job. What's the experience on the last day and think about how to maximize each one of those little flashpoints in your process to surprise and delight your customer because that's, although you see less people, you see that customer probably longer. So you need to look at it as a bunch more chances to surprise and delight and be able to ask for that review. So that's kind of, you know, I think that's a factor as well. I don't know if that addresses exactly what you were saying.

Clarence Fisher: Wow. Tyson, when I was young and I was in church, when it was, when it was really being preached, someone will pull out, you know what I'm talking about? I pull it out.

Clarence Fisher: That's great, man. That's awesome. That's going to be a thing now on the show when I just sit here and I go, yeah,

Tyson Reuer: Yeah.

Clarence Fisher: So what are some of the mistakes that you've seen other business owners that you see when you are, you know, maybe you're a consumer at the point at this time, kind of like you're looking for things, maybe you and your wife are looking for things. I know I really got turned on years ago to reviews way before we started emphasizing, them, even with clients, my wife had a system that she would use when she was looking for things. And one day I was, I was like, you know, I think we need to start pushing people to get more reviews. And she said, yeah. I mean, anytime that we're looking for something, this is the system that I use. And she ran into, she would show me, Hey, this is why we're not going here. This is why we're not going here. Like, what are some of the pitfalls, some of the biggest mistakes that you see other local businesses are made?

Tyson Reuer: Yeah. I mean, I think the two biggest ones, I mean, once again, I feel like they're, they're fairly obvious, but this is just kind of a lot of things with the business. They're in a lot of things, even with life, like for the most part, we know what to do, but we don't do it. It's the gap between knowledge and action. That's really what tends to send people apart. And so I feel like far as reviews go, the biggest mistakes are not asking for it. That's definitely a mistake and not, I think also too, not responding to them, not engaging with them as a conversation. I think those are probably the two biggest mistakes. And it's funny too. Like my wife is like the super researcher of our family. Like that's like her department, like when we bought a car seat, it was the best car seat ever made about like, whatever it is that we need for our family.

Tyson Reuer: Like that's her area to like research that and she will look through reviews, she will find everything. She will find deals. She's amazing. And I feel like I am more likely to go more off of a personal referral than really like scours reviews. Although I do check them too, which is kind of funny because I'm talking about getting more reviews and yet as a consumer myself, I probably emphasize them less than knowing the person, but at the same time, even, even like in our home, I probably trust I'm going to trust what my, what my wife says. Cause I know she's researched it and she's looked at the reviews, right. So even though I'm valuing this personal referral, she's valuing a lot of research she's done. And a lot of basic information from people we don't know. And so even in a lot of, a lot of homes that probably similar to mine. So even the people that aren't maybe why like the super review researcher type, they most likely have a spouse or a friend that like relies on them to and so, you know, reviews still definitely matter.

Clarence Fisher: I totally agree. In our home is the, okay, she comes to me and says, Hey, we're going to do this one or this one, which one do you want? And I know both of them are very well researched.

Clarence & Tyson: Yeah, exactly, exactly that. So we've talked about number one, be remarkable which is excellent.

Clarence Fisher: And then, you know, give them something to remark about and make it easy for you and them Tyson. What makes a, what's the difference between a good review and a great review to you?

Tyson Reuer: My favorite reviews are when people, I think as a, as a business owner, you kind of have a vision for the experience you want to bring to your customer or the thing that makes you different or whatever it may be. And when you actually hear those things said in the review, it feels like a huge win because it feels like people are truly like, you're truly getting that message out your brand is really being understood. And I really appreciate your views when people add some details about the specific things they like, like, I love it when the, you know, Hey, it was great. It was a great experience. When I called these guys with the person I talked to on the phone, they sent me an ETA text when they were on the way they left everything really clean when they were gone, they did a great job.

Tyson Reuer: Or some, those type of details I feel are super powerful reviews. I'm always incredibly excited when we get a review like that. I know that person. So it's time to really give some texture to their experience. And I know for me, when I read a review like that, those are very persuasive versus the person who just gives five stars. They're just like, they were awesome. Like, I mean, you, should've got your cousins to say that you are awesome. That doesn't really tell me anything. But when I, when someone gives me details that provide texture and it lets me know that, Hey, this is what it's going to be like to deal with these people or to hire these people. And so those are, those are my favorite type of reviews or the types where they really grab the megaphone and proclaim how you've really, truly solved their problem. I mean, when we, when we have our customer says, you know, he used to take two hours to dry my towels, and now they're drying 30 minutes. You know, they're just super excited about that. Like, you don't think many people would ever be excited about doing laundry, but when it has been a really big problem that people didn't know or understand, and now it's solved differently and better. And when they actually say that in review, those are really powerful as well. So I love getting those types of reviews.

Clarence Fisher: I love it. I just saw a new ad for your site. You make laundry crunk again,

Tyson Reuer: I don't know if I can pull that off!

Clarence Fisher: Don't use that your phone don't, don't use it. Your phone will stop ringing. So let's, before I let you go, I have to ask who are the people that inspire you and why?

Tyson Reuer: Oh man, that's a good question. I don't know if that was on the list.

Clarence Fisher: Here's the, here's the thing, here's the thing I have seen you grind and I've seen you be really like having an eye on numbers and systems and how things were going to be really diligent about making it work. So I just wonder either business or life, who's a person that inspires you,

Tyson Reuer: I mean,

Clarence Fisher: Or it could be an organization. I don't know.

Tyson Reuer: Yeah. I mean, I mean, there's, I feel like there's kind of multiple levels of that, you know, in terms of like there's kind of thinkers and writers and speakers out there that I really admire their work. And I feel they've really been kind of like mentors, who I've never met, who have really helped me. I mean, in a lot of ways, I really, I look up, I love like, Simon Sinek. A lot of the things they talk about really resonate with me as an entrepreneur. I've really enjoyed these books as well, but, you know, there are those people, but those are people I don't, I've never met. I don't really know them. There's no personal relationship, but there's a connection with the ideas they talk about. But then I, you know, I feel on a more personal level. I mean, I'm a guy who's really friendly, but I don't necessarily like to have a lot of friends.

Tyson Reuer: I have a pretty small circle, but I try to be in good relationships with the people that are close to me. And I feel like those core relationships in my life, you know, I have, obviously, my wife is my best friend and that's a huge support system of my life that drives me and helped me. I've had for the last several years, I've done executive coaching and that's been really helpful to me as well. I think there's a lot of value in having a coach of some kind, having some, we all need that in some way. I want to get another layer of personal and this my, you know, people, both my grandfather and my dad have now passed away, both somewhat tragically, but I feel like their life and their example, a lot of things I saw from them and their work ethic and how they did a thing, I feel like that makes up a big part of who I am as well. And we kind of, there's my dad used to tell me that his shoulders were for me, for me to jump off. And that always kind of stuck out to me. And I feel like I'd always had this idea kind of life. There's a legacy you're passing on to your kids and there's a legacy given to you and you need to do something with it. So I do kind of try to try to live my life that way.

Clarence Fisher: Thanks for sharing.

Tyson Reuer: Yeah. I'll bet it didn't get too heavy. I didn't want to give you like too much for them.

Clarence Fisher: That was great. I apologize for going open on you just like mid-interview, but I like to, you know, how difficult it is to entrepreneurship is difficult. People think that it's glam and it's all this, but the vast majority,

Tyson Reuer: The hardest part is picking out the color of your yacht.

Clarence Fisher: Right. But the vast majority of business owners, it's nothing like that.

Clarence Fisher: Tell you this, it's like when you buy local with your local business, I mean, you're, you're helping put food on the table for that business owner and the people that work for that business, it's a hard life. So I just like to know, you know, what pushes people. So one other question is what's something, that you have learned that you learned early on that still affects the way you do business today. I know you said, you know, you're driven because of this legacy that you live. Are there any, are there any lessons that you learned early in business that still affect you or still kind of dictate how you do business?

Tyson Reuer: I think what you said about entrepreneurship being really hard spoken to my journey a lot. I feel like with entrepreneurship of it's an incredibly demanding thing and it has its struggle, but I feel like it can also be really rewarding. I'm just like the transformational journey you go on. But I feel, I think early on, it's funny. I'm thinking when you mentioned early, I'm like literally thinking back to like the beginning. Cause like I remember it, I remember like the very first job I ever did for someone that I, it was for my own business. I had got this customer done this project gotten paid. I most likely completely undercharged my service and it wasn't nearly enough, but that's the number one mistake people make when they start something new. But I remember I was literally, I could trip and I was like, buy something, I just like had this, like an epiphany of like, I'm buying this with my own money that I made in my own business.

Tyson Reuer: And I was like hooked. It was, I had always been interested in business, but I had never done it. And then like something about getting that first sale, I feel like if you're really entrepreneurially wired, you just get hooked to it. But I think, I think the biggest thing for me is that you've got to be profitable. You have to do things in a profitable way, living a possible life. I feel like entrepreneurs in general, we really get caught up in revenue or the amount of customers or something. And honestly, it doesn't matter much if it's not going to say like revenues and vanity profit is sanity. I think that's really true. I think you, and that profit is more than just money it's being profitable in your time and how you live your life. And, and sometimes that means saying no. I mean, I think for, in our story shutting down one business to pursue this more difficult for me, because as an entrepreneur, I'm more wired to say yes to something than to say no, or to say stop. But I think as I've grown, I've learned that saying no, that really protects your yeses and you have to really fight for what's been most important and really focused on not just being busy, but really being profitable. And I feel like that's probably the biggest thing I didn't understand early on. And that really hurt me. And as I've grown, I still struggle with that, but it's gotten, it's gotten much better and when it does, it also gets the journey gets a lot more fun as well.

Clarence Fisher: It becomes worth it at that point. It's not as not easy, but it's definitely worth it, man. That's what I love it. I love it. Thank you. So, in closing, what do you think that our listeners should be doing? You know, they've heard this over the next 30, 90 days, you know, one year. I mean, what should they do to, maybe trying to accomplish here?

Tyson Reuer: I think the first thing is, is the focus, you know, I mean, I hope that scene has kind of come out a little bit and what I've been sharing with our story a little bit of like, we're a very focused niche company. We were very focused on building reviews, even in one place. Like we didn't try to build reviews and like all of the places, you can leave a review if we really wanted to focus on Google and really build there. So we really, we just talked to customers about leaving reviews there. We didn't push other things as much, but I think really focused in two ways. If you really want to build a review, that really is something you need to focus on. You need to think about how you want to do it, but also just focusing your business.

Tyson Reuer: What is the main thing you do your best at, or that your organization is best at Macau has called find your companies like queen bee roll, like this thing that really drives everything else. And maybe that's a specific service you offer, whatever it may be, but really find that thing that really makes everything else work and really focused on that and focused on optimizing that experience. Not trying to maximize everything, not just trying to do more, but really trying to make that better. So focus and then make it easy, make it easy to ask, make it easy for them. And then start asking people, ask for reviews. They won't leave a review if you don't ask for in general, some people obviously will, but you help your odds a lot by being sure to ask.

Clarence Fisher: Absolutely. So we have Tyson Reuer,

Tyson Reuer: You got it.

Clarence Fisher: I feel like could, I could introduce you for an MMA fight. Like

Tyson Reuer: It would be interesting for like a few seconds and then I would probably be on the ground and it would be really boring.

Clarence Fisher: How do, how can people get ahold of you?

Tyson Reuer: Well, I mean, me personally, you can find me on Facebook or whatever, I guess I really haven't done a very good job on the personal brand stuff. I guess if, you know, people want to connect with our business, go to TNTDryerVent.com, and find more info about us there. But you know, you can either find me like on Facebook late then, which would probably have outdated information on me. I'm terrible at that. Or you can pretty much do my name first and last name and any email ending Gmail, Hotmail, Yahoo. And it'll probably end up with me because I don't know why I somehow collected like all the emails of my name. So there's a very good chance if there's my name on it. There's not very many of me out there. It'll probably find a way to me.

Clarence Fisher: Awesome, man. Thank you so much for spending so much time and the knowledge and wisdom and sharing it with my audience. I appreciate it.

Tyson Reuer: Absolutely. This was fun. Thanks for letting me share. I hope it was helpful to everyone listening and I'm a big podcast nerd myself. This was really fun for me to be on the interview side. So very fun. Thank you.

Clarence Fisher: Awesome. We'll talk later Tyson.

Tyson Reuer: All right Clarence,

Clarence Fisher: Tyson is the man. Thank you Tyson for sharing so deeply with us. And if you are listening right now and you want more information on how to get Google reviews and then also how to respond to bad reviews. Once you get those, they, you know, they pop up no matter how great we do, we can't please everybody. And every now and then you get a bad review. Well, we've put together a template that we use with a lot of our consulting clients that we're trying to give to you. Like how do you get more Google reviews? And do you respond to the occasional bad or just head over to local market monopoly.com forward slash review, and we'll give it to you. Absolutely great. All right. So until next time. Own the block

: We appreciate you listening to Local Market Monopoly. Be sure to rate, review, and subscribe to the show and visit ClarenceFisher.com for more resources that will help you dominate your local market and own the block.