Dominate Any Local Market With This Content Strategy
Podcast by Clarence Fisher
content strategy

About This Episode

“Dominating a local market means you're everywhere. Wherever your customer goes online you're there.” – Clarence

In this episode, we will discuss a simple process where you can be everywhere, you and your business, and the one content strategy that is essential to dominating your local market online.

In this episode, you'll discover:

  • How to boost conversions and sales using content you create once a month.
  • A specific content distribution strategy is crucial to getting results from your content marketing efforts.
  • Killer video content marketing strategies

So if you want to learn this “omnipresence” marketing strategy and how to execute it so you can succeed with content marketing for your local business, listen to this episode now!

author avatar
Clarence Fisher

Disclaimer: The transcription below is provided for your convenience. Please excuse any mistakes that the automated service made in translation.

Clarence Fisher: Welcome back to local market monopoly. I'm Clarence Fisher. And today I'm going to share with you a very simple way for you to kind of seem like you're everywhere within the market. When we talk about dominating a market, we talk about you being everywhere, you everywhere. I'm going to give you a simple process that we have used for years, and it still works today. Hang on. We'll be right back.

: You're listening to local market monopoly with Clarence Fisher, uncovering the tools tactics, and strategies. The most successful small businesses use in their local market and own the block.

Clarence Fisher: Okay. Like I said, I'm going to give you a simple process to where you can be everywhere you and your business. It's simple. I'm not saying it's the easiest thing in the world, but it's pretty, it's pretty easy. The thing you want to think about is the system. As we talk about all the time, it's about systems, right? Marketing systems will beat one-off marketing promotions all the time, all day, every day. So the way that you are everywhere is content. And right now video is King. Video has been King actually for a long time, but it's just now, you know, we've been yelling video, video for, it seems like five, 10 years, but at least seven years. But right now with tick-tock, before that, what was it? And, and Facebook, YouTube videos, more people are understanding. Now that video is consumed a lot more than text.

Clarence Fisher: You still want text because some people just won't look at the video, but you also have people now that just won't look at texts, but they'll look at the video. Plus, there are so many cool things you can do with the video. Like on Facebook, anybody who watches your video automatically Facebook automatically puts them on. What's called an invisible list or a retargeting list and audience. It makes an audience out of them to where anyone who watches your video, you can go back and put your ad in front of them. You can retarget them just by putting out all of these videos. So imagine this, you're putting out videos, maybe once a week, it doesn't in a local market. You don't, you don't have to get crazy with it. And maybe you're putting a video out once a week. I would maybe even once every other week if you feel like you're that busy, you, maybe you don't, I don't want to be a jerk, but you can do put a video out once a week and boost those on Facebook.

Clarence Fisher: When I say boost, I mean actually run ads on Facebook using that video, and then whoever watches, those will get captured on your invisible list that you can then again, retarget them with an offer to either quick call or come visit you. So a lot of the times when I give that one per week, prescription of writing a recording, the videos, the number one thing that I get is okay, Clarence, I don't have time. I do what I do. You do what you do, but then I say, Hey, I'm in order for me to do what I do. I need you to record some videos. And then we go back and forth and go back and forth. And then it takes two or three. Most of your videos, you know how it is this I'm probably talking to you. And if you own an agency, you definitely understand.

Clarence Fisher: So here's what we do to get around it is I say, Hey, why don't we take one hour? Yes, we can do it for one hour, one hour a month. If we really want to get jiggy with it, we can do two hours, one to two hours a month. I need to show up, have the crew show up or you show up here and we will record four videos. Okay? So for you, you can say, Hey, I can do an hour a month. Yes, you can do this. And the reason I say you want to record four videos is because you want to put out at least a video a week. And then the next issue we come across is okay, Clarence, what do I say? Well, this is what you say. Okay? You say, Clarence is the, don't say that. Write down the top 10 frequently asked questions that you get.

Clarence Fisher: I first learned this years ago from a guy named Mike Canix. Super-duper marketer, write down the top 10 questions you get asked frequently. And then really you could even just take out your cell phone because this works now, especially on Facebook, native-looking ads, native-looking content. And when I say native, I mean content that looks like just some, just another, another member made. It gets more engagement. Not necessarily, the super produced videos nowadays. It's the videos on your iPhone. The videos on your Android. Pull those out, record one video answering one frequently asked question. One problem. One solution. Don't record a video where you're going over. Stop saying you recording a video where you're going over three to five to six different solutions to the one problem record the one problem and the one solution. So this is where we get really, really Ninja.

Clarence Fisher: Very few people do this part. You know, people will say, Hey, we know the frequently asked questions, but after you've done that, grab another sheet of paper. I'm always telling you to grab another sheet of paper and write down the top 10 questions people should be asking, this is what I got from Mike. And it was crazy. Write down the top 10 questions people should be asking, but they just don't know to ask, think about this. If it was your mother or your brother, looking for someone in your niche, they're looking for an auto mechanic and you are not a mechanic. What would you tell them to ask? They don't know to ask. They just don't know. What would you tell them to ask by answering, by bringing these questions up and answering them? Do you know that people that are watching that are like, you know, I didn't even think about that.

Clarence Fisher: That's a good idea. This guy is maybe giving a damaging admission or maybe they're telling me something that nobody else is telling me. All of a sudden you're their person. You're the expert to them. So the top 10 questions people ask you and the top 10 questions people should be asking you. Record one to three minutes. That's it. Then that's the next thing I get asked a lot is how long should it be? We've got to say at least one to three minutes. Right now, we're not running too many of those 15-second videos, but so one to three minutes, and really those are just suggestions. It could be five, 10 minutes. Doesn't matter. As long as it's engaging, but generally speaking one to three minutes, you can get for the question to answer. So what do I say, Clarence? This is what you say.

Clarence Fisher: You say, Hey, I'm your name with your business? People always ask us this question and then give them the answer. Give them some value. Tell them how to do it. Tell them what to maybe not. You don't want to get too technical with them, but you want to give them some value. Hey, my name is Clarence seven with the carpet company and people hire us to come and make sure that their house is hypo-allergenic. There are no germs because we clean it from the roota to the toota. Southern. And then when you close, just, just say, Hey, I hope this helped you out. If you know someone who might benefit from this, go ahead and feel free to them this video. And if you want us to help you just either go here or just call here or just let us know. Very conversational.

Clarence Fisher: So record the video, upload the video to YouTube, put a link to your website or your contact us page. Then, of course, you're going to upload that video to Facebook and LinkedIn. This is one video that you're doing this and they don't want to send you to a place called Temi.com. There are two places. One is Temi, T E M i.com. And the reason you want to know this is that you can input your URL from YouTube, from the video, and they will transcribe that for you for 10 cents a minute. If you have someone that can spend it's now it's a machine it transcribed so it's not perfect, but it's pretty good. And you may want to just go through and tighten it up a little bit. And you have a blog post. From that video, you have a blog post. If you want a more accurate transcription by a human, you can go to Rev.com, R E v.com.

Clarence Fisher: Have it transcribed and kind of massage it a little bit if you need to, and you have a blog post. So now you have a video that's covering that. This is one video covering one question that you've now recorded, uploaded to YouTube. You've uploaded it to Facebook, to LinkedIn. You've had it transcribed. And now you have a blog post about it. Do the same thing next week. It sounds like a lot. But once you have a system, you can even have the front desk do this, or you can have someone do this, but this is the system. Write down the questions then record the answers, upload the video to youtube upload it to Facebook, upload it to LinkedIn, have it transcribed, write a blog post. So what happens when you run out of the 10 and the 10, you can go to answer the public.com. Type in your main keyword or your main keyword phrase, back pain, something else that's related to your industry.

Clarence Fisher: And it will spit out all of the questions that people are asking online. And all you do is repeat it, pick a question, answer it and do the same system. I promise you. I've been saying the same thing for probably seven years and very few local businesses are doing it. So if you even did two videos a month, you would be killing the game. You would definitely be owning the block. Okay? That's all I have for you. I don't have anything else for you today. This is your content creation and distribution process. That's all you have to do. If you have any questions, comments, go to Clarencefisher.com. There's a tab that says ask Clarence, and you can leave me a voice message, or you can leave me a text message and I will get it. And I will answer it here. If you like what you heard, be sure to do all the things that are positive and like, rate, review this podcast. And I'm going to see you next week. I want to see your videos, you know, tag me on Facebook, tag me on Instagram and allow me to see your videos if you would, or put a link to your blog post because I really want to see that you're getting this done. Okay? All right. Until next time, next week go own the block.

: We appreciate you listening to local market monopoly. Be sure to rate, review and subscribe to the show and visit ClarenceFisher.com for more resources that will help you dominate your local market and own the block.


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