You hear two ads back to back. One sounds flat, like someone reading off a script. The other sounds like a movie trailer. You already know which one you remember. You also already assume the good one costs more than you could ever spend.
About This Episode
Connor Quinn has voiced national ads for Visa, Mercedes-Benz, and Sandals Resorts. He’s also been the voice of Braum’s commercials right here in Oklahoma for almost 20 years. Clarence asked him one question: how does a business with 6 to 50 people get access to that same level of voice talent?
What You Will Learn
- Your rate is not the Super Bowl rate. Connor Quinn prices jobs by market. A Super Bowl ad and a local Oklahoma ad are two different jobs with two different price tags, and yours is built for your size.
- Cheap voice work costs more later. Connor has watched owners hire four or five cheap gigs off Fiverr trying to land one usable read. A professional gets it right the first time.
- Talk with your customer, not at them. Connor’s rule: a dialogue has two people. A monologue is “order now, offer ends by midnight.” Customers can tell the difference, and they tune out the second one.
Clarence’s Take
Connor said something that stuck with me: most local ads sound the same because they’re built to sell, not to talk. I’ve made that mistake myself, reading copy at a customer instead of talking with them. The fix isn’t a bigger budget. It’s a real conversation, recorded well. That’s the whole difference between an ad people skip and an ad people remember.
Action Step
Go to voxguy.com or call Connor direct at 405-603-8020 this week. Tell him what you sell and who you sell it to. He’ll record a sample of your ad in his own voice so you can hear it before you commit. Oklahoma businesses can call him direct. No agent required.
Additional Resources
- Connor Quinn: voxguy.com
- Studio line: 405-603-8020
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