Local Market Monopoly Episode 46
The Perfect Video Testimonial Formula
Disclaimer: The transcription below is provided for your convenience. Please excuse any mistakes that the automated service made in translation.
Clarence Fisher: Welcome back to Local Market Monopoly. I'm Clarence Fisher, your host. So glad you came back. All right, today, I want you to close your eyes. Don't close your eyes. You're probably driving or you're doing something and listening at the same time. So don't close your eyes, but this is what I want you to do. I want you to imagine you've got traffic coming to your website. You have people going through the website pages. They're looking at the services. They're looking at the about us. You maybe even have people opting in, when I say opting in, I mean, they are joining your newsletter list and you've been emailing them. I feel like I'm in church. And not only that, but maybe just, maybe you've had an initial phone call with them and you've done everything you think you've done everything, but they won't, they won't become a customer. What do you do? What do you need? What do you need to push them over to the edge customer, to client or patient? You need a video and not just any video, but a client testimonial. People don't believe what you tell them, but they will believe what other people say. I haven't got the perfect client testimonials, a perfect video testimonial framework, or a formula that I'm going to give you. When we get back.
Intro: You're listening to Local Market Monopoly with Clarence Fisher, uncovering the tools, tactics, and strategies the most successful small businesses used to their local market and own the block.
Clarence Fisher: Welcome back. And now that I have asked for forgiveness, I'm going to share with you the perfect video testimonial formula. First of all, what is a client, what's a video testimonial? Well, a video testimonial is a video version of a testimonial of a client, customer, patient telling you that you did a great job and they really enjoyed working with you. And as a matter of fact, you know what I'm gonna do. I'm gonna do you one better. I'm going to give you the formula, but I'm also going to give you a way to knock out 10 20 of these however many you want really, really quickly. And it's a way that we used to do for service that we had. And I mean, and we still, we still do that. If you need help with whatever share with you, definitely hit us up.
Clarence Fisher: But you can do this. You can do this with your iPhone man. Iphones are amazing. I'm starting to see I'm still on an Android. And I say that like, I'm sorry, Android users are like, did you just throw us under the bus? I love Android. Okay. But it's like what? I see the Apple stuff and everything kind of it's so cool. Right? So sometimes I'm like looking out the window at you, iPhone users, but I don't think I'll switch. As a matter of fact, I gave my iPhone to my mother-in-law. There, but anyway, I will give the iPhone this, I mean, they're shooting movies on iPhones and stuff. So you can, you can record these videos on your iPhone. If you have a standalone video recorder, you can do that as well. I'm going to give you the process, but first, why would you even have this?
Clarence Fisher: Well, just like in the intro, I told you, if you have people that are on the fence, the very best thing that you can do is show them that they're not alone. They're not the first person that you've ever done business with. Now, you know, if you've never done business with anybody, I mean, you can tell them that you've never done business with anybody. I would definitely be honest about that, but if you're listening to this podcast, you've probably got a successful business and you've helped quite a few people and done a great job at it. So what you want to do is, get a few of those people, at least on video explaining the thought process, because this is, this is how this is, this is what happens. People are, they've had the call with you and nobody wants to make a mistake.
Clarence Fisher: Like nobody wants to make a mistake. So they need to see that they are not the only one that has taken a chance on you. So collect these video testimonials, and it will be really great if you put them on your website for each service, let's say you have one testimonial that this customer used this particular service for you or this particular product. And put that video on that service page, on your website. And then also what you'll see, come out of this is the issues that they were facing. And lo and behold, you know this, and I know this after you serve enough people, the exact same objections come up all the time. I mean, you're sitting on the phone and you're like, you can finish the sentence because you know, it's the exact same objection. You've heard 50,322 times, but what you, so what you want to do is when you get a video that answers that objection by somebody else that has had a great experience with you, send the person that's on the fence, that video, okay.
Clarence Fisher: So that's what you want to do. And like I say, we used to run this. We used to a whole bunch of these. So I'm gonna run this, run the process down to you. What you want to do is have someone contact at least 10, and I'm going to say 10, you can do this with one or two, but why, why settle for that? When you can do 10 at a time, contact 10 of your best customers, clients, patients, and let them know that how special they are and you can offer them something. Yeah, I guess you could. Yeah. I mean, you don't want to taint their, her. You don't want to bribe them or anything, but let them know that you are recording video testimonials. And if they would be so obliged to help you, you would really appreciate it.
Clarence Fisher: And what you're going to do is you're going to send them the questions ahead of time. Because what we find is more people will give you a testimonial, but what they're anxious about is looking stupid. And no one wants to look stupid. Nobody wants to look like they didn't know what they were saying and they're sitting there like Uh, well, uh, so help them and help yourself by providing them the questions beforehand so that they can work out what they want to say. And, you know, Hey, you're just going to be here for five minutes. I'm going to send you the questions. You can work those out. And then when you come in, it's just going to be quick, five minutes and you're out. And so what we would do is we would schedule these people will come in 15 minutes apart because, you know, we say five minutes, but everybody doesn't do their homework.
Clarence Fisher: So 15 minutes apart, and we would, and all you do is you pick a nice place in your business. It could be a corner. It could be a couch with a nice plant or whatever, and it's just stationary and set your camera up or set your phone up. And you're going to have people sit in the exact same spot. And when they come in, they're going to go over the questions that you have sent them. And here's, here are the questions. And I'll tell you, I didn't invent this, this, it was, I think Perry Belcher, Ooh, this 20 years ago, 15 years ago, whatever, when I first heard this? And so, yeah, as with anything, you add your own tweaks and all that stuff, but here are some example questions that you might want to ask.
Clarence Fisher: Number one is what's your name? And then where are you from? Were you skeptical before you came to see us? And I do remember Perry had that question. There was, were you skeptical before you came to see us? This is such an awesome question because everybody is skeptical before they use you. And what this is going to tease out is those objections, like I was telling you about earlier. So yes, I was skeptical. I didn't know that, you know, I don't have anything against blue people, but you know, it was all blue people, whatever the reason is there, okay. More questions? Well, if so, if you're a skeptical, why do you, why did you decide to allow us to help you anyway? Why did you decide to come in anyway? And then they're going to tell you, well, I hadn't really, you know, the problem was becoming unbearable or whatever reason, or what happened?
Clarence Fisher: Can you walk us through what happened when you decided to come on? And then, what specific benefit have you received? Tell me this, who would you recommend us to? Who would you recommend to us? Those are a few questions that you can have. And then here's the, here's the kicker. Put those on a piece of paper and then send those your customer. That's coming in to do the review. I'm going to say customer from now, okay, that's coming in and do the review or the video and let them write out what they're going to say. Then when they come in and you're standing behind the camera, have those questions printed out. We would have those questions printed out in big font, like 40, 50, 60, whatever font. So a person could see them behind the camera. And when you hit play or you hit record, then that is serves as a cue for them to hit their points.
Clarence Fisher: They've already rehearsed it. They just need to be reminded, Hey, this is the order that you asked these questions and it is so awesome. The way it comes out, it comes out just seamless, almost like they're just having, they're just talking. It's perfect. And because you scheduled them back to back to back, all you have to do is chop the ends off. And you're good. If you really want to get jiggy, you can go to fiber or something or wherever and get some graphics, their name, and first, the last name. And if they don't want to put their first, last name, do first name initial. If it really doesn't want that put first name and where they're from there, maybe you want to put your an intro, but those are things that you can do if you really want to get extra about it.
Clarence Fisher: But the bare bones is grabbed your iPhone, call a couple of people, send them those questions, give them, tell them, hey, practice this and we're going to record in two weeks and give them the date, give them the time, have them in there, get it, cut it, edit it. And now you have uploaded to YouTube. Okay? And now you have several videos that you can send to answer objections. You can send to get people off the fence, and you can even run ads with, if you really want to get advanced, you can have a retargeting campaign where when someone comes to your website and they leave, then you want to have those videos playing for people. When they go to different websites, when they're all on Facebook, and they're saying, they're like, Hey, I've been thinking about this company, but I keep seeing now these testimonials and they seem very, they seem really great.
Clarence Fisher: I mean, now it's just time to pull the trigger and they're going to do it. Okay. So that is the perfect video testimonial formula. Hey, if you like stuff like this, you would love the Inner Circle. Just go to localmarketmonopoly.com. Stuff that we cover every single week, but more specifically drawn out for your business as we have a group of people that come together. And then we're working this out specifically for you, but whether you do that or not, you can do this, the perfect video testimonial formula, get it done. So until next week, go out and market it. Do what you have to do in order to own the block. Don't forget to rate, review and share this as you will. I will see you next week.
Outro: We appreciate you listening to Local Market Monopoly. Be sure to rate, review, and subscribe to the show and visit ClarenceFisher.com for more resources that will help you dominate your local market and own the block.
About This Episode
Are you looking for an easy way to be more persuasive and catch the attention of your target audience?
In this episode, we will discuss the perfect formula for a powerful testimonial video that can help you increase sales. If you want to create awesome video testimonials that will get people's attention and drive more sales for your company, then this is the episode for you. Listen now.
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