Local Market Monopoly

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Intro: You're listening to Local Market Monopoly with Clarence Fisher uncovering the tools tactics and strategies, the most successful small businesses used to dominate their local market and own the block.

Clarence Fisher: Hey, hey, hey. Welcome to Local Market Monopoly, episode 71. I'm Clarence Fisher, your host, and today we are going to get a little deep. I'll tell you right now we're talking about LinkedIn, but also I want to let you know that this is may get a little bit advanced. We've had a couple of shows for LinkedIn and I want to tell you where they are so that you can view those if you want. Episode 60, we had Russ Knight on and he shared some actionable ways for you to improve your LinkedIn profile and then also Russ is a master networker in the city that I live in Tulsa, and everybody here just knows Russ. He jumped on and shared with us some of the tactics that he's using and the strategies that he's using on LinkedIn, and it's a great episode. The episode before that, episode 59 is next level LinkedIn marketing, and that is the episode that I put out that actually triggered the episode with Russ as we went a little deeper.
What I want to do today is go even deeper. For those of you who have been either been through those two episodes and you have your profile looking nice or you are a LinkedIn vet, you've been on LinkedIn for a while. The strategies that I'm going to share with you today are by far some of the most effective strategies at building your brand and getting people to reach out to you for your service or the product that you offer. I've been referring this framework to people since I've gone through it and we've all had success. It's crazy. So just wanted to give you that really quick disclaimer kind of head heads up if that's a disclaimer, like, dude, you're about to learn some really ninja stuff, just disclaimer, I want you to use it responsibly. Okay. All righty, here we go. The framework that I'm talking about, the actual process I learned from a guy named Justin, Justin Welsh, we are linking to his LinkedIn operating system in the show notes or you can go to localmarketmonopoly.com/linkedin.
It is phenomenal. I have shared this with, I can't tell you how many people and started using it myself, so I want to share with you some of the strategies that I got from Justin, but I also want to go ahead and link out to him and give props where props is due. Props are due, not props is do number one. If you're on LinkedIn, speak correctly, but he starts off with getting you to define your sub niche. We know about the big three. I think it's health, wealth and what are the others, the big niches, health and wealth, I guess I'm in those niches of health and wealth, so those are the big ones that I remember. But there's also, oh, relationships, health, wealth and relationships, and then nicheing down to what your business is. So if you are a stockbroker for instance, or a financial planner, you're definitely going to be in wealth.
You may be in relationships at some point, but you're definitely in wealth. And then go ahead and keep sub nicheing down until you've heard, if you've not heard it's niche, until it hurts, until you get to the niche of people that you are really, really talking to. For instance, me, we started with digital marketing and the broad thing is wealth, the broad category. Then below that we have marketing and then we have digital marketing, and my actual sub niche is even smaller than that. It's small business, digital marketing, and even niche year than that is hyper local small business marketing. That's our sub niche. And then we started building our persona, my persona actually inside of that niche and he walks you down that road and building your persona. I don't think a lot of people put thought in conscious thought in what they want to be famous for.
Have you thought about that? What is it that you want to be famous for? I want to be famous for creating marketing systems that skyrocket your customer sales, your sales and your customer loyalty without you being a jerk or just really being aggressive with people. I want you to be the authority in your market. I want to be known as the person to go to when you want to own your block. And when we talk about hyperlocal marketing, you'll hear me talk about that more and more with hyperlocal marketing. That's the six mile radius around a brick and mortar location. That's where we start. So those things need to be synonymous with my name, your six mile zone, own your six mile zone, own your block. And then we move to local, meaning the city, meaning the town. So a lot of people, a lot of marketers will start with local, they'll start with the city and to them you're either local or national.
To me, we're either hyper local or we're local, but my persona that I build is the guy to call. This is the show to listen to. Main Street Marketing Coach is the program to get your people help, to put these strategies in place. You don't have to, but I would really take time to sit down and go build your persona. What are people going to think about instantly when they think about you? All of us have great characteristics and we have flaws. Which flaws are you going to allow to show through? Cause I'll tell you, it's a problem if none of your flaws show through. Every once in a while you can hear a little hood in me.
I don't know if that's a flaw or that's just part of the seasoning that is Clarence. Every now and then Big Juice comes out, but I can be, some of my flaws are though I can be a perfectionist at times, I can be impatient at times. Some people feel like I'm arrogant at times. I mean, these are flaws that I can let shine, shine through. I don't take a bunch of meetings. I'm a really cool dude. I think I try to get that out on my persona, but also I'm not the easiest to schedule a meeting with and anybody around you, around me that will let you know that this is all part of that persona. You want to get the good stuff out, but you also want to let some of that non desirable stuff out so that you are believable. Nobody wants to follow any somebody.
That's perfect. So what's your backstory then? He walks you through writing out your backstory. How did you come at where you are today in your business? And in my backstory, I have written out the whole Zany band story, how we started with Zany bands, which was our really first big hit, helping them sell $40 million or more worth of product within a year, and then my business was born at that. So there's the backstory and then also you're taking out a sheet of paper here and you want to be polarizing on some things. What is it about your service that you offer, about your belief that you offer, your belief that you have that is contrary to the market? Also, people don't follow boring people. There is something that you believe that the rest of the market just doesn't believe or they're not hip to yet. One of ours, number one is hyper-local. People will say, ah, that's too small.
We are polarizing with that. As far as me saying that one-off campaigns, when you say we want to run a promotion, let's run a promotion in April on or say March for St. Patrick's Day, and then you just do these ad hoc promotions, those don't work as well as marketing systems do, meaning we have a systematic way to get people to your website every day, a systematic way to get your reputation out there and control or influential people see and say about you. Just there are things that you believe that other people don't believe. You need to write those down because you're going to use those things and coming up with your story and how you're presenting yourself on LinkedIn. Now, really quick break. I told you this was going to get a little deep. If your eyes are glazing over localmarketmonopoly.com/linkedin or in the show notes, we have a link there.
I would advise you to take a weekend and go through this and I promise you it will be so, so worth it.
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Let's get back to this. In leading your tribe, you have a tribe that you are leading. If you are a banker, then you have this tribe of businesses that you are leading. These business owners, I'm telling you what, there's a guy here named Sean Copeland who is the CEO of a bank here that originates out of Oklahoma called Regent Bank, and the guy is so lovable and at the same time he is so successful and has so much influence and has a huge, huge tribe. And he talks about his story about bringing in, wanting to bring in God into his work and how nervous he was to do this years ago, and he talks about the story of the bank almost. They're trying to rescue this bank. He's got all these stories. He's put out a bunch of different books as well, but he has a tribe.
Kingdom Driven CEO is his podcast. You definitely want to go check it out. Hopefully we can get him on the podcast at some point to discuss this on our pod. But Kingdom Driven, c e o is who where you want to check out, but he does this wonderfully, wonderfully, and I don't know if it's on purpose or if it has to be. Okay, all right. I'm going to reach out to him. We have to get him on so we can find this out, but follow him and see how he does this. And so once you've done all of this homework, now we can get to pushing you out on LinkedIn. We're basically making you an attractive character. That's what Russell Brunson calls it, an attractive character and in order for people to follow you, you have to have all these things yourself and now we're going to start putting out content.
What I love about this system is we're creating content around helping people with the problem that we solve, helping people by helping people. I think that's one of the things that makes, I mentioned Sean earlier that makes it so powerful is that in all that he is doing, it's helping people and that's really what we are here to do, but a lot of the times we're only thinking about getting clients about getting the sale when if we will just help people, the sale will come. You are such an expert at what you do. So many times we think that we're not the expert and it's because we're always looking at people that are a tier above us because that's where we want to be, but you are ahead of so many people at the level that you are right now, so share the knowledge that you've gained, especially to the people that you served.
Show them that you can help them by helping them. Maybe you put out a newsletter, maybe you don't, but come out a way. Come out with something that people can opt in for, evaluate a consultation or some type of evaluation and you can tag your posts with that. That's the only bit of sales that you have. That little one sentence sale, one sentence request, but other than that, you're building your tribe by giving them news that they can really, really use. Now you capture your leads by having some type of form on your website that you can send people to help them by helping them, and ironically, that is the way that you develop your influence, your authority on LinkedIn. You could do this on Twitter as well, but we're talking about LinkedIn and you generate followers this way. And then also he share, he talks about having someone as a partner.
Now, this is where it's going to take someone on your team possibly, unless you really like writing or you really like sharing things. Someone on your team that will actually put out content on your LinkedIn every day. You can see that the, there's content that goes out on my LinkedIn every day, the default person that is Kristine through our software, you can use Hootsuite or you can use any kind of scheduler, but she schedules. She schedules these industry news and articles and things like that that go out, but I am also there posting content as well that I'm using that basically as my catchall, but I am there posting content since I have gone through this course with Justin and when you post this content, it's great to have a buddy. I have a couple of buddies now that when we post content, we like and share each other's content so that we get more exposure.
There's nothing wrong with having that. Grab someone and say, Hey, I'm going to be posting, look for my posts. And then also you can make a short list of people who have far greater followings than you do and start commenting on their stuff. Justin really has a really good way of connecting with those people and those influencers. If you're in a local market, it could be those local influencers that they pay attention once you're commenting on their post, and this could be 10, 15 minutes a day that you're doing this and that's it. But the biggest portion of this is creating a content flow so that you can quickly create content to put out on LinkedIn to grow your authority and expertise. It's not really about finding aggressively, finding people, sending connection requests, and then when they accept your request, then you reach out with a request to meet or to have lunch or anything like that.
This is about developing your persona, optimizing your banner, your links, your recommendations, your referrals on there, what you stand for, what you're doing, and then creating content in a way that gets you known. I am not doing it justice at all with this. All of this that I'm sharing with you. Hopefully you got the foundation part of really sitting back and deciding what do I want to be known for and what will my attract my attractive character be? Of course, want that person to be, you don't want to put something fake out there, hello Facebook, but we want just to spotlight your expertise and you can do this. You do this all day every day when people ask you questions and then you answer them. Those are the little bits that you should put out on LinkedIn, but you also want to lead them to something to capture the lead at the very end of these posts, which is, Hey, I share this type of thing every week at this address, or if you'd like to get a 15 minutes deep dive into your situation, go to this address.
Whatever your call to action is for what you do, what's your play? One that you have people do send them to that, but the main thing is start putting out content to help your market. Okay? I want to encourage you to go to local market monopoly.com/linkedin os and check out Justin's program. It has been great for us and it has also been great for the people that I refer to. It is a lot easier to do than what I am explaining if I did, if I could explain it at all, but I want you to see for yourself and then let me know how it's going, and then also, if you have someone on your team that you want coaching for any of these strategies that we talk about every single week, go to mainstreetmarketingcoach.com. Sign up for our new coaching program. It combines coaching, learning, and tools to help you reach your marketing goals and own the block. I'm going to jump out of here and I will see you next week. Thanks for hanging with me. Go have a profitable week and own the block.

Closing: We appreciate you listening to Local Market Monopoly. Be sure to rate, review and subscribe to the show and visit LocalMarketMonopoly.com for more resources that will help you dominate your local market and own the block.