Local Market Monopoly

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Clarence Fisher: Have you subscribed to the Local Market Monopoly newsletter yet? Each week you get one actionable digital marketing tip delivered straight to your inbox. Designed specifically for small businesses like you who want to increase their market share and grow their online presence. Each tip focuses on strategies for growing your online reputation, increasing your company's reach, and improving sales and referrals without wasting money on ineffective tactics. Sign up now at localmarketmonopoly.com and start receiving our best of the best strategies immediately.
Welcome back to Local Market Monopoly. It's Clarence Fisher, your host. This is episode 77. I'm going to share with you some homepage hacks so that you can make your homepage of your website a conversion machine if you stay tuned. I'm going to share with you some of the secrets to engaging website design, how to have a powerful call to action and make sure that more people who visit your website actually take the action you want them to take. we're covering all of that and more when we get back.

Intro: You're listening to Local Market Monopoly with Clarence Fisher uncovering the tills tactics and strategies the most successful small businesses use to dominate their local market and own the block

Clarence Fisher: All right. Clarence Fisher back here with you. You know what? I'm probably a little too excited to be this early, afford to be this early in the morning. It's just how I get about this marketing stuff. What's up? I'm so glad you're back. So glad you came back. All right, so today we're going to talk about your website homepage, and this could be about your landing page as well for your ads or whatever, but I'm going to say this is your homepage. This is the homepage of your website and it is going to pertain to just about anybody including you. All right. First things first, let me explain to you why this is such an important thing. Really, when people come to your website, no matter how they came to your website, be it Google search or organic, or you talk somewhere and like I said, Hey, let me go look this person up.
Only about two to 3% of the people who visit your website ever take the action that you want them to take. So number one, you really want to, if you don't have yet retargeting or remarketing setup on your website where when people leave your website, your ad will show up to them, say they leave, they go and read an article online somewhere else, you can have Google show them your ad, so it's like, Hey, remember us. And then also you can have the same thing set up for Facebook. Facebook calls it retargeting, so you want to do that. What episode is that that we talked about? Retargeting? It's episode 45. So episode 45, you go to a local market monopoly.com and the search bar, just type 45 or type Baby Comeback because that's what you want them to do. That's the episode on retargeting. We'll also put a link in the show notes, but you definitely want to have that.
But what we're going to talk about today is we do want to get as many of those people, A lot of people aren't even getting the 2%. A lot of businesses aren't even getting the 2% to convert, but you can get a little bit higher than that, a bit higher than that actually, if you got five, 5%, let's say double the standard to actually convert, then I mean, what does that do? That doubles your leads and doubling your leads doubles your revenue. So this is really, really important, but let's get to it. So I wanted to give you that kind of context that first, most people do not convert as soon as they come to your website, so you definitely want to have retargeting. Now, what we do want to do is convert as many people as we possibly can that do visit. So the first thing that you want to do is as high up on your website as possible, you want to go ahead and put your call to action.
What do you want them to do? Do you want them to make a phone call? And to the right is how we say this to the right. You want to have your phone number big and bright. You want to have a call to action. What you want them to do, if you want them to schedule a consultation or you want them to fill out a survey or whatever you want them to do, you can have that button up there, button that button up there as well, and a lot of websites, you can have a bar across the top that has your call to action go ahead and put it there very clearly. So it's the first thing they see. Amazingly enough, a lot of people are like their mind is already made up. They just need to be asked to take the action. So those people will convert as soon as they get there.
Now, this is kind of how the psychology works on your website. The further down you go on the website, imagine this is the visitor is saying, I'm not convinced that's the only reason to have all this other information down there. If they make it past the initial call to action, it's only because I need a little more convincing. So then on that next thing on your website, the very next thing you want to show them is social proof. I say this all the time, lead with proof, like we've done this before, other people have gotten benefit lead with. So if you got your call to action, very next thing lead with proof. So show some social proof. If you have testimonials, this is a great place to put one of your most powerful testimonials right here. You can have a scroll, a slider with testimonials there.
You could also put logos of people. If you don't have any testimonials, you can put logos of companies that you've worked with or companies that have abused you that we call those trust triggers. You can put those logos up there, you've seen them, and then the next thing you want to do, now what we want to do is give them something like, what's your lead magnet? You know what a lead magnet is? It's what you give leads in order to magnetize them. So to attract leads, you give them something for free. It could be the X ways to. If you go to our site, we have the four proven marketing systems. I'm not sure what the headline is now because we've tested so many. It's like the four proven marketing systems guaranteed to grow your business by 25% over the next 12 months. That's what we started with. I'm sure my team has said, Clarence, we're not doing that anymore, but it is the for proven marketing systems. Are we doing the guarantee still? I mean, we should be. I mean, it happens if you just do what we say to do plug for our lead magnet, but you need to have something like that that you can give people away, or if you have a podcast or you have a newsletter, you can have them sign up for that.
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Now we're going to tell them how your service or your product works. Okay, how does it work? And it's really cool. It's really make it simple. What are the three steps that you take? It's like first fill this out, then we're going to talk about this. Then we put it into action or whatever. Your three steps, if you can combine it into three steps, that will be really great and then give them another call to action at the end of each section on your homepage, you need to be asking for a call to action. Remember I said in the beginning, as they're going down your page, they are, they just need a bit more convincing. So you started with the call. You started with the call to action. Then this person is like, eh, I don't know. And then they go to the next section and you have proof, you have testimonials, you have trust triggers there.
Okay, next, give 'em a call to action. Okay, you need more convincing now. This is how it works. Explain how it works. Give them a call to action. Okay, need a little bit more explaining. Now you're going to tell them who it's for. This is who our service is for. Now here, you want to list your different avatars. What a lot of people will do is they will only speak to one type of customer that they serve, but you have three or four different types of customers that you serve right here. You can have four columns that say, this is who we're for, we're for CEOs, we're for marketing executives, we're for HR professionals, we're for list your people there. You could actually have a buttoned in that goes into deeper into your site and has a case study that is tied to that particular avatar.
So then you have that, and then guess what you're going to give them right after that section? Yes, you are right, man. You learned so quickly a call to action at the end of every section, we are going to give them a call to action. Now, we've gotten to pretty much the bottom of the sale of the homepage, and what I put right here is we need to talk so you know what we like, still not convinced, you know, can put a form here for them to get your lead magnet again, so they can take that step or you can just have them call for a consultation. Then you've got your footer. So let's go through this really quick, super simple at the top. Soon as they get there on the bar at the top of your website, have your call to action. If that is not, what if you can't do that at the top right, have your phone number, but have a button, have something that asks them to take the action that you want them to take.
Okay? Now think about it. Person is saying, Hey, I need a little bit more convincing. Go down below that and then you can have your trust triggers. At very least, you've got your trust triggers, your logos, companies that you've worked with. If you have a testimonial you can put in there, that's great too, but you have your trust bar or your trust triggers right there, right up under there. You could put, okay, you got your trust triggers and you have a call to action right up under there. You could put kind of, that's where you would put your explainer video if you have a video that explains your service, but then you have a call to action and then we talk about how it works, okay? How your product works, call to action, who is it for? List the different, have some columns that list the different avatars that you serve, and then I really would put buttons right up under each of those avatars and then go deeper into that on another page.
But below that, we have another call to action and oh, I forgot somewhere in there, we want to give something free to them in one of these sections. Where am I going to put you? I'm going to go, let's see. I'm looking at this as I'm telling you, so I'm going to go call to action and then I'm going to go social proof, and then right there I'm probably going to give you something free and then we're going to tell you, show the video. If I have a video, show you how it works, call to action, and then we're out. The last thing, last ditch effort. Hey, sign up for this free thing or give us a call and if all of this just totally confused you, number one, send this to your marketing person. Okay? Matter of fact, if you want us to work with your head of marketing, go to MainStreetMarketingCoach.com and sign up for that and then I will actually work with your head of marketing. We have marketing calls every week where to implement all of this stuff for you, easy button, but if all of this is confuse you, did you notice that there was a theme here?

Clarence Fisher: Call to action. Call to action.

Clarence Fisher: Call to action. You want your webpage to convert your homepage to convert more, add more calls to action, add it after you present anything, ask them to do the dad gum thing you want them to do even on your website, it's like when you're in sales and you handle an objection, what's the next thing you do? After you handle the objection, you ask for the sale again, and then they have another question. You answer that question and ask for the sale again. Is that all? Hey, is there anything else that might be keeping you from making this? And then they say, yeah, as a matter of fact, I like Taco Wednesday and they only have Taco Tuesdays. And then you answer that and you say, okay, so are we ready to get started? Same thing with your website. Give them the information. Ask them to do the thing, give them a little bit more information.
Ask them to take action, give them a little more information. Ask them to take action. Okay, well, somewhere in here I tell you, why don't we take this baby step and you go and get this free resource and then guess what we're going to do after we give you that free resource in the email series, here's the free resource. The next day, here's an email asking you to take action. We're always asking you to take action, so I really hope that you can go through here and look at your homepage and say, Hey, we need to have more call to actions here. Let's go ahead and start with that. Let's have some trust triggers, some logos. Do we have any testimonials we can put on our website? Another thing you can do absolutely works is look, go to your service pages and if you have a testimonial that matches that service that is on your web that you're talking about on your website, put a testimonial there.
A testimonial from someone who has actually used that particular service that you are writing about. Killer conversion. Okay, so testimonial on the home page, testimonial on the service pages. Call to action. This is how it works. Call to action. This is who we're for call to action and then get to the footer. That's it. Drop the mic. I would break the mic on the stage right now, but then I would have to purchase a new mic and I'm not really down for wasting money like that. Okay? I will see you at the today. If you like this episode, definitely share it, please hashtag Local Market Monopoly, hashtag Clarence Fisher, and I'm going to see you next week. Make sure that you're back here where I'm going to help you. I'm going to show you that I can help you by helping you own your block.

Closing: We appreciate you listening to Local Market Monopoly. Be sure to rate, review and subscribe to the show and visit localmarketmonopoly.com for more resources that will help you dominate your local market and own the block.