Content is king! But what local business owner has time to spin out massive amounts of content for blogs and social media on a regular basis?

In this episode, Clarence will uncover how you can turn one piece of content into many useful pieces with The Repurpose Machine. No, this isn’t actually a machine, but it is a content strategy to maximize the use of every single piece you create to get lead generation results. It’s all about scaling your content strategy to repurpose content across all platforms. Tune in to maximize your content strategy this year.

In this episode, Clarence will show you how to use a simple FAQ/SAQ video framework to meet your customers where they are, establish your credibility, and prove yourself as the expert in your local industry. By answering frequently asked questions and “should-ask”...

Is your small business website more like an online business card than a sales-conversion machine? It’s time to change that!

In this episode, we'll cover the three killer website optimizations you can implement into your business website to boost sales ASAP. The truth is, if your website is missing these elements, you are missing out on sales. Your target audience is online now more than ever before… make sure your business website is primed and ready to take advantage of the traffic. I'll walk you through the process of doing it right.

Listen to this episode now for practical tips to set your business up for a more profitable online presence in the year to come.

No business owner wants to leave money on the table, but if you aren’t optimizing your Google My Business listing, that’s exactly what you are doing!

In this episode, Clarence discusses the importance of claiming and optimizing your GMB to boost organic traffic—both online and to your brick-and-mortar business. He shares four simple optimization tips to ensure your listing is primed and ready so you can take full advantage of this free, traffic-generating marketing tool.

If you are looking for a budget-friendly way to take your marketing to the next level, this episode is for you. Listen now!

After a year like 2020, we could all use some predictability in our businesses! In this episode, I’ll break down the details of implementing Ryan Deiss’s Predictable Selling System (with a small tweak I made for local businesses), it's a foolproof marketing strategy...

Are you expecting too much from your business logo?

While having an attractive, brand-building logo is essential to your overall marketing strategy, the truth is your logo isn't as powerful or influential as you may think.

In this episode, Clarence covers the mistakes far too many business owners make when they allow their logos to take up too much space on their websites. He explains how the logo only works when it has compelling, optimized headlines and content to support it.

Listen now to learn how focusing on content creation may be one of the most important things you do for your business website this year.

For small business owners, a great PR campaign can help you achieve your marketing objectives at a fraction of the cost of paid advertising. Yet, many small businesses are confused about what PR is and why they need it.

In this week's episode, you'll learn what you need to know about PR for small businesses, including how to define the messaging for your company, the two types of press releases to use and exactly when to use them, and more! Whether you're working with a firm or handling your PR on your own you'll discover how to improve your reputation with your existing and potential customers while increasing leads, sales, and profits. Listen now!

You probably already know that first impressions are key when it comes to growing your business. But beyond the first impression, you also need to stay top-of-mind with new contacts, especially as you’re first building your relationship with them.

So how do you make a strong first impression and stay top-of-mind in the crucial days after a contact first signs up for your email list? 

Listen now to discover how to get subscribers hooked on you and what you stand for. 

Have you ever found yourself wondering why those products and company photos you keep posting don't seem to be attracting enough interactions or why that infographic only netted you 3 likes on social media?

If you haven't yet discovered the potential of live streaming on social media – now is a perfect time to get in on the action and include it in your marketing strategy.

In this week's episode, I'll share practical tips to help your live streams be successful and valuable to your audience. Listen now!

Is your small business doing all it can to protect you, your team, and your customers from infectious disease?

In this episode, we will explore tips for keeping your small business clean and safe. You may be surprised to learn how often most people wash their hands before leaving a restroom or what the dirtiest part of a restroom truly is. Neither answer is what you think. We'll cover the difference between deep cleaning, disinfecting, and sanitizing and when you need to do each.

Whether you are a highly trafficked business or a small office and want to learn how to avoid having to shut down for a week, due to a COVID outbreak, this episode is for you. Listen now!